About FEND
We’ve all heard about the opioid crisis facing the US. Regardless of age, socioeconomic status, gender, education level or geographic location, people are having their lives ruined or cut short due to this public health crisis.
We want to be part of the solution! Our focus is on prevention: preventing misuse, preventing overdose, preventing premature death; and empowerment: empowering young people to be part of the solution.
We are FEND (Full Energy, No Drugs)—the first prevention campaign of its kind to incorporate gamification, individualization, and relevant/relatable content that empowers youth to take a stand against opioids and other drugs that are claiming too many young lives.
Click the video above to find out more about FEND
The FEND App
Developed by the Preventum Initiative, FEND combines cutting-edge tech, music and streetwear to engage young people. Via our app, FEND enables youth to take the lead, join forces and beat the opioid crisis. More than a campaign – FEND is a movement!
Get the facts about opioids: what they are, why they’re so addictive, how to recognize and respond to an opioid overdose, how to talk with a friend who is misusing drugs.
Download the FEND app now.
Get the facts about opioids: what they are, why they’re so addictive, how to recognize and respond to an opioid overdose, how to talk with a friend who is misusing drugs.
Download the FEND app now.
FEND Store
Check out our range of gear in the FEND store
White circle logo tee
Fight fentanyl white tee
FEND black beanie
FEND black logo tee
FEND white logo tee
FEND hoodie grey
Big Pharma skull tee
FEND black cap
Twiztid red hoodie
FEND black beanie
FEND Uncle Sam tee black
Twiztid blue tee
People before profits blue tee
Poppy Skull Tee
FEND Twiztid white tee
Support from Artists
A critical part of FEND’s success is partnering with artists, entertainers and influencers to spread the word and engage youth. Many artists on the 2018 Vans Warped Tour expressed their keen interest and desire to help FEND.
Why FEND works
Music
A key component of FEND is engaging musicians and artists to interact with youth to spread the word on the danger of opioids. A number of bands and artists have already come on board to support FEND.
Streetwear
FEND is becoming an iconic streetwear brand, with youth, bands and athletes from around the world wearing FEND gear. Many of the prizes and giveaways associated with FEND will be in the form of FEND merchandise. FEND streetwear can be purchased in the online store
Sports
FEND will partner with sports teams and athletes to help engage youth to use the app. Videos from athletes and sports teams can be embedded into the app, teaching youth about safe opioid use, as well as giving encouragement.
Evidence-Based Research
FEND and its technology platform has been thoroughly tested and researched. Evidence-based research by subject-matter experts in public health, addiction, treatment, recovery, behavioral science, gamification and contingency management specialists help develop the content and missions in the FEND app campaign.
Technology
FEND uses a cutting-edge technology platform that allows the FEND team to build, deploy, update and monitor the campaign from a back-end CMS. It also allows the end-users to engage in the campaign from the FEND app.
Gamification
A key element to the successful engagement rates is the use of gamification in the app. Combining gaming elements such as rewards, badges and leaderboards with behavior change and motivation theories can engage users in ways that increase their motivation to adopt healthy behaviors.
Voices of FEND
Four weeks into the FEND campaign in the summer of 2018 we asked FEND participants to share with us their stories about opioids, addiction, overdose or recovery. These are just some of the Voices of FEND.
Contact us
FEND is supported by…
