FEND MOVEMENT

Are you in?

THE PROBLEM

Our youth are facing a crisis

There is an urgent need among teens and young adults to reduce opioid: 

  • Misuse/Abuse
  • Addiction
  • Overdose

We must educate young people about the dangers of opioids.

FEND MOVEMENT

FEND (Full Energy, No Drugs) is a drug and mental health education campaign that provides crucial knowledge about the risks of prescription opioids (and other medications and illegal drugs), addiction, overdose, depression, and anxiety through an interactive smartphone app.

By engaging youth on a platform they’ve already mastered—their smartphone—FEND encourages young people to take responsibility for their choices by giving life-saving information effectively and meaningfully.

FEND MOVEMENT

END (Full Energy, No Drugs) is a drug and mental health education campaign that provides crucial knowledge about the risks of prescription opioids (and other medications and illegal drugs), addiction, overdose, depression, and anxiety through an interactive smartphone app.

By engaging youth on a platform they’ve already mastered—their smartphone—FEND encourages young people to take responsibility for their choices by giving life-saving information effectively and meaningfully.

65% of teen drug overdoses are accidental.

All FEND content is all presented in engaging and relevant ways. As youth engage, they complete missions and earn rewards, which can be redeemed for prizes and ‘money can’t buy’ experiences.

OUR SUCCESS

The first FEND campaign rolled out in partnership with the Vans Warped Tour. Between March 2nd and October 31st 2018, FEND engaged tens of thousands of youth: 32,000 registered as FEND supporters, 18,904 downloaded the FEND app, 15,238 completed the baseline survey; 3,716 of which also completed an exit survey.

First 15,000 FEND participants

After participating in the FEND campaign:

  • 76% are very confident they could identify the signs of an opioid overdose.
  • 87% now know that prescription painkillers (opioids) are as addictive as heroin.
  • 92% can now identify the steps to take in response to an opioid overdose.
  • 75% now know that mixing alcohol with prescription painkillers (opioids) can be deadly.
  • 81% say they’re very likely to talk with a friend/family member who may be misusing prescription medication.
  • 97% know you can become addicted to opioids prescribed by a doctor in as few as 4-5 days.

TARGET MARKET

FEND targets middle school, high school, and college students  (ages 11 to 21 years), as well as parents of middle schoolers. It can be rolled out in different communities ranging from cities and towns to counties and states resulting in both local and state-wide alignment with your brand.

73% of Americans would defend a purpose-driven company if people spoke badly about it.

FEND is unique in its ability to engage both millennials and generation Z creating a powerful and lucrative opportunity for brands to join in the conversation.

By 2020, millennial spending power will surge to an estimated $1.4 trillion annually (Accenture, 2019).

By 2020, generation Z will make up nearly 40% of consumer spending (Spredfast, 2018).

Generation Z influences $600 billion in family spending (Dan Schawbel, 2014).

BUILDING THE COMMUNITY

Sponsoring FEND allows your brand to be associated with a solution to an issue that affects all your stakeholders—customers, consumers, employees and communities.

It also offers your brand the opportunity to engage with the FEND community, leading to a more positive view of your brand.

78% of Americans believe companies should not just make money, they must positively impact society as well.

FEND’s reach extends far beyond the app-based campaign – it engages the whole community.

BRAND EQUITY

The FEND Movement is for everyone regardless of gender, ethnicity, or religious beliefs. We have built significant goodwill with our brand among youth. FEND is more than a campaign, it is a movement! We are part of the conversation with our participants, their families, friends and communities.

85% of consumers prefer to do business with a company that supports a cause they care about.

FEND allows your brand to be positively associated with a solution to one of the most deadly public health epidemics Australia has ever faced.

THE FEND CONVERSATION

FEND is the first public health campaign that engages youth in a conversation. We are in the living room, in the car, on the bus…at the center of conversations between friends and family. Your company can be part of that conversation too.

Many of the most effective marketing campaigns now have a philanthropic angle.

CAUSE MARKETING

Cause marketing represents more than a boost to your bottom line. It is an important way for companies to deepen their connection with consumers and align themselves with causes that contribute to corporate social responsibility.

As a cause marketing engagement campaign, FEND allows your brand to be embedded in the conversation of your customers, around an issue they care deeply about, at a time and place that suits them.

If your business or brand doesn’t stand for a cause, consumers may turn to your competitors.

BRAND INTEGRATION

BRANDED MESSAGING

The ability to reach new customers and have your brand exposed to an entirely new audience that would otherwise be unreachable.

BRANDED CONTENT

This gives your already popular brand ambassadors the chance to stand for a new and worthy cause, while passing on the knowledge and information to the people who need it most.

NAMING SPONSOR

Be the sole naming sponsor for the FEND campaign in your area, which means your brand is responsible for bringing FEND to your community. One (1) naming sponsor package is available in each city or state.

FEND, the world’s best opioid prevention campaign brought to you by…

ROTATING BANNERS

Choose from 5 rotating banners placed in premium positions on the FEND app. For example, on the Rewards tab which has the highest traffic and therefore the most eyes on your brand.

REWARDS AND IN-KIND

PRODUCT PLACEMENT

The ability to place your product(s) in the hands of potential customers. This is usually in the form of a reward for a user reaching a specific level or achievement in the FEND campaign.

Gain insights on who redeemed your product(s) and the times of day/month that your product was most popular along with other relevant marketing insights.

TYPES OF REWARDS

Events

Sports

Entertainment

Retail

Travel

Consumers, particularly millennials, are increasingly looking to businesses as a force for positive social impact, and when brands engage in social issues, they are more likely to earn their trust and loyalty.

HOW WE MEASURE IMPACT

  • Demographics
  • Brand engagement
  • Product market fit
  • Product/service redemption (rewards)

Nearly two-thirds of millennials and Gen Z express a preference for brands that have a point of view and stand for something.

FEND allows real-time reporting on all aspects of your partnership and brand engagement. In addition to onboarding and exit survey data, FEND can provide you with market research data on your brand/product(s) such as:

  • How many consumers prefer your brand/product(s).
  • How many have an intention to purchase your brand/product(s) in the future.
  • How consumers attitudes about your brand/product(s) have changed since sponsoring the FEND campaign.
  • What did consumers like/dislike about your brand/product(s).
  • Why a consumer prefers your brand/product(s).

JOIN THE MOVEMENT

By becoming a FEND sponsor you will:

  • Be a part of the FEND conversation

  • Leverage and grow mutual brand equity

  • Outshine your competitors in the eyes of your customers

  • Benefit from a digital marketing campaign

“When companies lead with purpose they can create deeper emotional bonds with consumers. Purpose-driven companies will gain the license to enter new markets and expand product lines.”

2018 CONE/PORTER NOVELLI PURPOSE STUDY

BENEFITS TO YOU

DETAILED PROPOSALS UPON REQUEST

Naming partner

Branded content

Product integration

Rewards integration

Clickable banners

Branded messaging

Website placements

Social media collabs

Included in all print

Naming partner

Branded content

Product integration

Rewards integration

Clickable banners

Branded messaging

Website placements

Social media collabs

Included in all print

  • High brand equity via impressions and brand and product engagement

  • You are seen as a leader in your community on this issue

  • A business supporting the education of future workforce

  • Reducing the stigma and lowering the death rate in your city

Contact us

FEND is supported by…