FEND MOVEMENT

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THE PROBLEM

Our youth are facing a crisis

There is an urgent need among teens and young adults to reduce opioid: 

  • Misuse/Abuse
  • Addiction
  • Overdose

We must educate young people about the dangers of opioids.

FEND MOVEMENT

FEND (Full Energy, No Drugs) is a opioid education and prevention campaign that provides crucial knowledge about the risks of prescription opioids (and other medications and illegal drugs), aswell as information on mental wellness and resilliency through an interactive smartphone app.

By engaging youth on a platform they’ve already mastered—their smartphone—FEND encourages young people to take responsibility for their choices by giving life-saving information that is relatable and relevant.

FEND MOVEMENT

FEND (Full Energy, No Drugs) is a opioid education and prevention campaign that provides crucial knowledge about the risks of prescription opioids (and other medications and illegal drugs), aswell as information on mental wellness and resilliency through an interactive smartphone app.

By engaging youth on a platform they’ve already mastered—their smartphone—FEND encourages young people to take responsibility for their choices by giving life-saving information that is relatable and relevant.

65% of teen drug overdoses are accidental.

All FEND content is all presented in engaging and relevant ways. As youth engage, they complete missions and earn rewards, which can be redeemed for prizes and ‘money can’t buy’ experiences.

OUR SUCCESS

The first FEND campaign rolled out in partnership with the Vans Warped Tour in the US. Between March 2nd and October 31st 2018, FEND engaged tens of thousands of youth: 32,000 registered as FEND supporters, 18,904 downloaded the FEND app, 15,238 completed the baseline survey; 3,716 of which also completed an exit survey.

First 15,000 FEND participants

After participating in the FEND campaign:

  • 76% are very confident they could identify the signs of an opioid overdose.
  • 87% now know that prescription painkillers (opioids) are as addictive as heroin.
  • 92% can now identify the steps to take in response to an opioid overdose.
  • 75% now know that mixing alcohol with prescription painkillers (opioids) can be deadly.
  • 81% say they’re very likely to talk with a friend/family member who may be misusing prescription medication.
  • 97% know you can become addicted to opioids prescribed by a doctor in as few as 4-5 days.

TARGET MARKET

FEND targets middle school and high school students  (ages 11 to 18 years) and parents of middle schoolers. It can be rolled out in different communities ranging from cities and towns to regions and states resulting in both local and state-wide alignment with your brand.

FEND is unique in its ability to engage both millennials and generation Z, creating a powerful and lucrative opportunity for brands to join in the conversation.

55% of men and 65% of women prefer to purchase a brand that supports a charity.

By 2020, millennial spending power will surge to an estimated $1.4 trillion annually (Accenture, 2019).

By 2020, generation Z will make up nearly 40% of consumer spending (Spredfast, 2018).

Generation Z influences $600 billion in family spending (Dan Schawbel, 2014).

BUILDING THE COMMUNITY

Alligning your brand to a sponsorship campaign should rely on more than just brand awareness. FEND offers your brand the opportunity to engage with the FEND community. This engagement can lead to a more positive view of your brand.

24% of Americans have switched brands in the past yaer due to that brand’s support of a cause/charity.

FEND’s reach extends far beyond the app-based campaign – it engages the whole community.

BRAND EQUITY

The FEND Movement is for everyone regardless of gender, ethnicity, or religious beliefs. We have built significant goodwill with our brand among youth. FEND is more than a campaign, it is a movement! We are part of the conversation with our participants, their families, friends and communities.

85% of consumers prefer to do business with a company that supports a cause they care about.

FEND allows your brand to be positively associated with a solution to one of the most deadly public health epidemics Australia has ever faced.

THE FEND CONVERSATION

FEND is the first public health campaign that engages youth in a conversation. We are in the living room, at the center of conversations between friends and family. Your company can be part of that conversation too.

Many of the most effective marketing campaigns now have a philanthropic angle.

CAUSE MARKETING

Cause marketing represents more than a boost to your bottom line. It is an important way for companies to deepen their connection with consumers and align themselves with causes that contribute to corporate social responsibility.

As a cause marketing engagement campaign, FEND allows your brand to be embedded in the conversation of your customers, around an issue they care deeply about, at a time and place that suits them.

If your business or brand doesn’t stand for a cause, consumers may turn to your competitors.

FEND AD PLATFORM

The FEND ad platform is the premier accompaniment to your cause marketing initiative. We deliver powerful brand discovery, market engagement, product exposure and customer sentiment opportunities for your brand.

Marketing to the FEND users

Whether your market is high schoolers, university students or parents, the FEND Ad Platform offers you an uparalleled opportunity to capture the hearts, minds and attention of your target market.

Discover – Allow your target market to discover your brand and product/service via the FEND app. (Partner Profile, Banner Ad, Supporters Logo, Rewards list, social media etc).

Feel – Engage your target market to build positive feeling about your brand and product/service. (Sponsored Content, Ecouragement Messages, Co-branding etc).

Try – Targeted users can try your product/service through the FEND rewards system. (FEND Rewards, customer polls/surveys).

Reinforce – Continue the conversation and reinforce your product/service in the hearts and minds of your customer. (Sponsored Push Messages, Retargeted Follow-up, Unique Offers).

Loyalty – Reap the benefits of long lasting, trusting and loyal relationships with your customers.

AD PLACEMENTS

The FEND ad platform is the premier accompaniment to your cause marketing initiative. We deliver powerful brand discovery, market engagement, product exposure and customer sentiment opportunities for your brand.

Ad Placements

  • Banner ad
    • Primary content
    • Secondary content
  • Sponsored Content
    • Videos
    • Infographics
    • Quizes
    • Missions
    • Point screen sponsor
  • Full Screen Loading Ad
  • Points Balance Sponsor
  • Reward List
    • Featured Rewards List

Banner ads

Banner ads appear at the bottom of the FEND App displaying your brand/product/service using text and images. We offer static and interactive options as well as audience retargeting. Banner ads are classified by their type (static/interactive) and their location (Primary or Secondary app locations).

Banner ad type:

Static – Static banners ads are non-interactive. They may contain text and/or images and can be displayed in both Primary and Secondary locations.

Interactive – Interactive banner ads are tappable and allow you to present additional information on a full-screen pop-up when a user taps your banner. They may contain text and/org images and can be displayed in both Primary and Secondary locations.

Banner ad locations:

Primary – Primary ad locations are displayed on major screens within the FEND App and recieve the most impressions and engagements.

Secondary – Secondary ad locations are displayed on non-major screens.

Retargeting (interactive only): 

Retargeting banner ads are interactive banner ads shown to users that have engaged with a previous interactive banner ad. Continue the conversation or story with users you know are interested and have engaged with your brand already. 

Sponsored Content 

Sponsored content is one of the most effective and valuable ways for your brand to engage with your target market on FEND. Be associated with earning points, educating and entertaining by sponsoring user missions, videos, achievement screens and more.

  • Videos
  • Infographics
  • Quizes
  • Missions
  • Achievement screens

Full Screen Pop Up Ad

These ads are shown either before, during or after a user engages with a piece of content. They are non-interactive full screen with a continue button at the bottom of the screen.

Sponsored Push Message

Reach all or select audience of the FEND community. Sponsored push messages are text only limited 120 characters.

Featured Rewards List

Want your product/service to be tried by even more FEND users? Place your reward in the Featured Rewards List to be seen before all others.

TARGETING

Audience Targeting

Target precisely the audience you want to reach. Uisng our advanced demographic targeting options we can target your message right to the people who you want to hear it most.

AD PACKAGES

PREMIUM Package

  • 2 x Sponsored content placements
  • 1 x Primary banner placement (unlimited changes)
  • 2 x Secondary banner placements (unlimited changes)
  • 2 x Full screen pop-ups (unlimited changes)
  • 2 x targeted push messages
  • 2 x Award screen logo placements
  • 2 x Featured rewards list items

PREMIUM Package

  • 2 x Sponsored content placements
  • 1 x Primary banner placement (unlimited changes)
  • 2 x Secondary banner placements (unlimited changes)
  • 2 x Full screen pop-ups (unlimited changes)
  • 2 x targeted push messages
  • 2 x Award screen logo placements
  • 2 x Featured rewards list items

PLUS Package

  • 1 x Sponsored content placements
  • 1 x Primary banner placement (3 changes)
  • 2 x Secondary banner placements (3 changes)
  • 1 x Full screen pop-ups (3 changes)
  • 1 x targeted push messages
  • 1 x Award screen logo placements
  • 1 x Featured rewards list items

BASIC Package

  • 1 x Primary banner placement
  • 2 x Secondary banner placements
  • 1 x Featured rewards list items

EXCLUSIVE AD PACKAGES

We have a number of exclusive opportunities for brands to own high traffic, high engagement real estate within the FEND app. All exclusive packages are budnled with the Premium Ad Package.

Home screen package

The home screen is seen every time the FEND app is launched and forms the central hub of the entire campaign.

+ Premium Ad Package

Primary content package

The first content seen by app users has the highest engagement of all. Have exlusive ownership of this content and be one of the first brands users are exposed to.

+ Premium Ad Package

Points balance package

The Points balance screen will be checked many times by all FEND users. It serves as the only way a usre can check their current points balance and know what rewards they are eligible to redeem.

+ Premium Ad Package

Resources package

The resources menu contains all the useful links and contact details for FEND users to get help, find narloxone and drug drop-off locations and more. It has a primary position of the tab bar and is easily accessible by all users.

+ Premium Ad Package

REWARDS

At the core of FEND is the gamification platform which drives engagement using a points and rewards system. As users progress through the FEND campaign they are rewarded with points which they can use to redeem for rewards.

FEND offers your brand the ability to place your products and services in the hands of potential customers.

Gain insights on who redeemed your product(s) and the time of day/month that your product was most popular with other relevant marketing insights.

Types of rewards

Events

Sports

Entertainment

Retail

Travel

Consumers, particularly millennials, are increasingly looking to businesses as a force for positive social impact, and when brands engage in social issues, they are more likely to earn their trust and loyalty.

HOW WE MEASURE IMPACT

  • Demographics
  • Brand engagement
  • Product market fit
  • Product/service redemption (rewards)

Nearly two-thirds of millennials and Gen Z express a preference for brands that have a point of view and stand for something.

FEND allows real-time reporting on all aspects of your partnership and brand engagement. In addition to onboarding and exit survey data, FEND can provide you with market research data on your brand/product(s) such as:

  • How many consumers prefer your brand/product(s).
  • How many have an intention to purchase your brand/product(s) in the future.
  • How consumers attitudes about your brand/product(s) have changed since sponsoring the FEND campaign.
  • What did consumers like/dislike about your brand/product(s).
  • Why a consumer prefers your brand/product(s).

JOIN THE MOVEMENT

By becoming a FEND sponsor you will:

  • Be a part of the FEND conversation

  • Leverage and grow mutual brand equity

  • Outshine your competitors in the eyes of your customers

  • Benefit from a digital marketing campaign

“When companies lead with purpose they can create deeper emotional bonds with consumers. Purpose-driven companies will gain the license to enter new markets and expand product lines.”

2018 CONE/PORTER NOVELLI PURPOSE STUDY

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